Using Salesforce commerce SEO may help you rank high in search engine pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.
If someone searches for "buy whey protein powder," for instance, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs
Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in developing a user-friendly storefront for both customers and search engines.
SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.
SFCC also supports schema markups, which help se's in comprehending the content of a page.
2. Improve your content
Commerce on Salesforce SEO (also known as SFCC) is an online shop marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. Over time, this results in more conversions and a larger ROI.
SFCC offers a wide variety of content optimisation options for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. In addition, it encourages using user-generated content (UGC) such as reviews to improve organic search engine positions.
3. Improve your product pages
Salesforce Commerce Cloud (formerly Demandware) is probably the most powerful ecommerce solutions for retailers. It provides an even of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.
seo for salesforce commerce cloud allows you to divide your XML sitemap files by product, brand, or category. This allows Google to focus on indexing your website's most essential pages.
If a page is no longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will never be sent to a 404 error page as a result of this.
4. Improve your brand pages
Commerce on Salesforce SEO allows marketers and merchandisers to utilize the material they post on brand, category, and product sites for their items. This material may assist in the improvement of organic search results in addition to the generation of fresh clicks from interested clients.
For seo for salesforce commerce cloud , when you have a lot of goods that are regularly discontinued and do not want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.
5. Enhance your category pages
Salesforce Commerce Cloud (or SFCC, since it is generally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. In addition, it assists them in developing a rich site layout that is simple to browse for both users and search engines.
Duplicate content concerns on category pages are normal among enterprise merchants that offer vast product catalogues. That is particularly true for items which have many versions, such as light bulbs. To handle this, canonical URLs to the root product page must be implemented.
6. Make your product description pages more appealing.
Salesforce commerce (previously Demandware) is probably the market's most effective ecommerce solutions. It is a popular platform for major retail firms, also it offers excellent merchandising features. It also aids firms in streamlining their analytics and reporting processes.
It is necessary that you hire a skilled Salesforce commerce SEO specialist to assist you in optimising your website. They are able to ensure you're following the appropriate SEO guidelines for your company and assist you in achieving top rankings.
Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data
Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for the organisation by positioning it near the top of search engines.
The homepage meta description is a 160-character overview of what customers will discover on your website, and it's critical in getting them to click on your link.
A crowded main page is really a no-no with regard to SEO. Instead, consider emphasising your unique selling proposition and most crucial items.
9. Improve your social media presence
Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is probably the most powerful ecommerce systems available. It's the retail platform of preference for major retailers, and it is recognised because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and much more.
SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to create rich site design that is easy to browse for both customers and se's.
10. Enhance your reviews
The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse in order to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, so that you can accomplish the income gain your team deserves! Start out with a free of charge SFCC audit. More info could be found by clicking here.
After adding FAQs to their product pages, Roller Skate Nation observed a growth in organic search revenue.